You can automatically jump to a location in Nearmap by setting appropriate parameters in the URL itself.
Address lookup (automatic zoom, latest date)
http://maps.nearmap.com?addr=323 Bayview Street, Hollywell QLD 4216, Australia
The MapBrowser zoom level will be automatically determined by the size of the region found by the address search.
Address lookup (automatic zoom, specified date or earlier)
http://maps.nearmap.com?addr=323 Bayview Street, Hollywell QLD 4216, Australia&nmd=20120415
As you can see, adding &nmd=YYYYMMDD to the end of the address requests the most recent capture on or before that date.
Lat/long lookup (no zoom change, latest date)
http://maps.nearmap.com?ll=-27.895405,153.401105
Lat/long lookup (specified zoom, latest date)
http://maps.nearmap.com?ll=-27.895405,153.401105&z=19
Zoom levels between 15 and 21 are usually appropriate for Nearmap imagery.
Lat/long lookup (specified zoom, specified date or earlier)
http://maps.nearmap.com?ll=-27.895405,153.401105&z=19&nmd=20120805
Note on URL formats
Some browsers may not properly handle characters like spaces and commas in the address; in that case, you'd need to replace those characters as follows:
http://maps.nearmap.com?addr=323%20Bayview%20Street%2C%20Hollywell%20QLD%204216
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